Copy-paste campaign blueprints per niche: budget, radius, target CPL, 6 ad angles, copy template, format, winning elements. Rule: structure stays; copy/creative/offer/location get customized per client. Launchable in <1 hr.
📊 Quick reference (the money table)
| Niche | Budget/day | Radius | Target CPL | #1 Format | #1 Angle | CTA |
|---|---|---|---|---|---|---|
| Restaurant/café | $15-30 | 5-10mi | $3-8 | Food video | Hero shot / Deal | Get Directions |
| Real estate | $20-50 | 15-25mi | $10-25 | Lead Form | Home valuation | Get Quote |
| Home services (plumbing/HVAC/cleaning/landscaping/pressure washing) | $20-40 | 10-20mi | $15-35 | Before/After carousel | Transformation | Get Quote |
| Med spa/beauty | $25-50 | 10-15mi | $15-40 | Process video | First-time offer | Book Now |
| Gym/fitness | $15-35 | 5-8mi | $8-20 | Class-energy video | Free trial | Sign Up |
| Roofing | $30-75 | 15-30mi | $25-75 | Drone video | Insurance replacement | Book Inspection |
| Clothing/DTC | $30-100 | Nationwide | $25-50 CPA | UGC try-on | First-order discount | Shop Now |
🎯 RIO'S BARRELS → which template fires
- Cleaning (Epiclean, EliteKleanz + 40-lead barrel) = HOME SERVICES template. $20-40/day · 10-20mi · CPL $15-35 · before/after carousel (dirty→clean→team photo) · lead form: name/phone/service/address · always say "licensed & insured" · seasonal angles 2x CTR. Copy pattern: "This [driveway] hadn't been [pressure washed] in 8 years. 2 hours later → looks brand new."
- Pools (Custom Pools, Miami Pool Experts + barrel) = HOME SERVICES structure with ROOFING economics (high-ticket $2,500+ jobs): expect CPL toward the $25-75 band, stack trust signals hard (licensed/insured/reviews/years), before/after is king, localize hard (name the city). Drone/finished-pool video = the hero format.
- Outdoor living/patios ($8.5-27K jobs) = ROOFING template economics — the insurance angle doesn't map, but big-ticket trust-stack + free design consult (≈ "free inspection") + before/after does.
- Med spa barrel = its template straight up (first-visit offer $49-style, process video, book now).
- Future DTC/fitness-supplement lane = Clothing/DTC template (UGC, lookalikes, retargeting, CPA not CPL).
The 7 templates (full)
🍕 Restaurant — $15-30/day · 5-10mi · CPL $3-8 · Traffic/Leads
Angles: hero shot (food porn close-up) · deal (time-limited) · review screenshot w/ food bg · behind-kitchen 30s raw video · location awareness ("pizza shop 5 min from you") · event/season. Copy: "2 Large Pizzas. $24.99. This Week Only." CTA Get Directions. Video > statics, close-ups > wide, tight radius essential.
🏠 Real estate — $20-50/day · 15-25mi · CPL $10-25 · Leads
Angles: just listed · home valuation lead magnet (seller intent) · market update ("homes selling 12% faster") · 60s phone walkthrough · first-time buyer · sold testimonial ("$15K over asking"). Copy: "How Much Is Your Home Worth Right Now? Free valuation — 30 seconds." Lead forms beat landing pages, carousels > singles, walkthrough video 3x engagement, always include price.
🧹 Home services — $20-40/day · 10-20mi · CPL $15-35 · Leads
Angles: before/after · seasonal urgency ("AC tune-up before summer — $79") · review stack ("4.9★, 200+ reviews") · problem recognition ("Weird noise from AC? Could cost $50 or $3,000.") · crew photo/video (uniforms, real job site) · free estimate ("24 hours, no hidden fees, licensed & insured"). Format: carousel before→after→after→team, lead form (name/phone/service/address). Before/after carousels crush everything; seasonal 2x CTR; always "licensed & insured."
💆 Med spa — $25-50/day · 10-15mi · CPL $15-40 · Leads
Angles: transformation (w/ permission) · first-time offer ("First facial $49, reg $120") · 15-30s process video (ASMR-satisfying) · myth buster ("Botox doesn't freeze your face") · 15s client testimonial · event/season ("wedding-ready"). Copy: "Your First HydraFacial — Just $49 (Usually $120)." Age 25-55 targeting is enough. Process video = engagement, before/after = conversion, always show a clean modern clinic.
💪 Gym — $15-35/day · 5-8mi · CPL $8-20 · Leads
Angles: free trial class · member transformation story · community-vibe class video (high fives, energy) · anti-gym ("Hate the gym? Us too.") · new year/season ($0 enrollment) · coach intro 30s. Copy: "Your First Class Is Free. No contract. No pressure. No judgment." Class-energy video > equipment photos; free trial = highest converting; 5-8mi radius critical; real members crush stock.
🪜 Roofing — $30-75/day · 15-30mi · CPL $25-75 · Leads
Angles: storm damage ("Recent storms hit [city] — free inspection") · insurance replacement ("Insurance may pay for your whole roof. You pay $0. We file the claim, we meet the adjuster.") = crushes all others · free drone inspection · before/after · lifetime warranty + price-lock · local crew ("500+ roofs in [city], no storm chasers"). Format: drone video + damage close-up. Lead form: name/phone REQUIRED/address/roof age. Homeowners 30-65. Localize hard (city, storm dates), stack trust (licensed/insured/BBB/warranty).
👕 Clothing/DTC — $30-100/day · nationwide · CPA $25-50 · Sales
Angles: hero product on real person (not flat-lay) · first-order discount (WELCOME20) · UGC try-on (raw, talking to camera) · founder story 30-60s · restock/sold-out · drop announcement. Pixel purchase tracking, lookalike of top-10% customers + interest stacks, separate retargeting (cart + viewers). UGC > studio; mobile-first (90%+ phones); free-ship threshold $50-75 lifts AOV; retargeting = often most profitable spend.
🌐 Niche landing pages (companion bonus lesson — strategy only, Rio's build beats theirs)
Their play: one dark-mode single-HTML page per niche (not one generic agency site), Claude-generated, Vercel-deployed in 10 min, sent as a personalized URL in outreach replies. Rio's teardown machine already does the personalized-page play BETTER (per-prospect, with their real leaks). Worth stealing anyway:
- The exclusivity line: "We only work with one [niche] business per city — currently accepting one new client in [city]." Drop into teardown pages + Call-2 language. Scarcity that's actually credible for a solo operator.
- Niche pain→angle map: plumbing = seasonal slowdowns→year-round bookings · dental = empty slots/no-shows→full schedule · real estate = expensive leads→motivated sellers · med spa = zero differentiation→premium bookings · fitness = churn→community · home services = job-board costs (Angi/Thumbtack burn!)→consistent inbound · e-com = rising CAC→profitable ROAS. Use as the "villain/old way" line per niche (copywriting-direct-response job #5).
- "AI Arbitrage System" positioning — naming your mechanism lets you sell WITHOUT case studies (mechanism > proof when proof doesn't exist yet). Rio's version = the growth-engine framing already on uprisegrowth.io; the lesson validates it.
- Their 7-section authority page ≈ Rio's personal-brand play on @riocostaaa — no rebuild needed.
🗣️ Niche voice cheat-sheet (from the Web Designer Agent zip, mined 7/6 — use in CALLS + DMs + pages)
The zip (~/Downloads/web-designer-agent/, full playbook in .claude/agents/web-designer.md) is a landing-page agent — design is below Rio's bar, but its per-niche pains + the owner's own vocabulary are call-script gold (speak THEIR words = instant "he knows my world"):
- Plumbing: pains = seasonal slow months, word-of-mouth dependency, franchise competition · says "booked jobs / service calls / slow season" · headline: "Are you still relying on word-of-mouth to keep your guys busy?"
- Dental: empty slots, expensive Zocdoc/Google leads · "new patients / appointment slots / no-shows / high-value procedures"
- Real estate: Zillow leads cold+expensive · "listings / motivated sellers / lead quality"
- Doctor/medical: insurance-referral dependency, cash-pay patients hard to reach · "cash-pay / elective services"
- Gym: churn, seasonal spikes, chain price-war · "members / churn / free trials / transformations"
- Auto shop: slow weeks, Maps+WOM dependency · "cars in / tickets / estimates / return customers"
- HVAC: extreme seasonality, off-season cash gaps · "service calls / installations / maintenance contracts"
- Roofing: storm chasers flooding, HomeAdvisor lead costs · "estimates / square footage / storm damage"
- E-com: rising CPMs, iOS attribution, ROAS pressure · "ROAS / CAC / creative fatigue" (Missing from their playbook: pools + cleaning — Rio's actual barrels. Write those two in the same shape from 11-audience + the teardown findings: cleaning ≈ "crews / recurring accounts / one-time vs weekly / gas + drive time"; pools ≈ "resurfacing jobs / service routes / renovation leads / HOA contracts.")
Lesson checklist
- Pick a niche, know its template by heart. 2. Write 3 ad variations from the angle cards. 3. Build a mock campaign in Ads Manager (don't publish). 4. Customize copy/creative/offer/location — never straight copy-paste.
🔍 Fidelity-audit additions (7/6 overnight — recovered from the verbatim archive)
From 3.12 (the templates — small but usable deltas):
- Real estate equity hook (verbatim, missing from the note): "The [City] market moved fast in 2025. Some homeowners are sitting on $50-100K+ in equity and don't even know it." → the valuation lead magnet's actual opener.
- Home-services trust-bullet trio (use as a block in every ad): ✅ Licensed & insured · ✅ Free estimates · ✅ Same-week scheduling (third one was missing — speed is its own trust signal).
- Clothing/DTC local variant: for boutique/local apparel, tighten radius to 5-15 mi and lean into in-store events (the note only had nationwide).
- Roofing targeting layer: homeowners 30-65 + layer "interested in home improvement" if available (the one place the course still stacks an interest).
- Med spa lead form fields: name, phone, service interest.
From the landing-page bonus (companion lesson — items beyond the exclusivity line):
- Proof-point-to-lead-with, per niche (the pain table had a third column the note dropped — which METRIC anchors the pitch): plumber = avg booked jobs/mo from ads · dentist = new-patient CPA · real estate = cost per qualified lead · med spa = booking cost + repeat-client rate · gym = new-member acquisition cost · home services = cost per estimate booked · e-com = ROAS for similar stores.
- The under-the-CTA objection handler (steal for teardown pages + booking pages): "Still not sure? That's fine. Book the call anyway. You'll walk away with at least 3 things you can do immediately to improve your marketing, whether we work together or not."
- Hero sub-CTA line: "No pitch. Just an honest look at what's possible for your business."
- 3-step process framing for the how-it-works section: Discovery call (we learn your business) → we build and launch in 7 days → ongoing optimization, "we only win when you win."
- Why the one-client-per-city line is honest: you shouldn't run two competing clients in the same auction anyway — so the scarcity claim is operationally true for a solo operator, not a fake-urgency trick.